Management Principle

LG U+ puts customers first and
respects the creativity and
utonomy of its employees

LG's management principles embraces ‘Creating Values for Customers’ and ‘People-Oriented Management’ as the company's main operating principles.

Customer-Value Creation

Customer first

  • Think of customers as the top priority-the starting point of management.
  • Make decisions with emphasis on the end-user.

Delivery of substantive value

  • Be one step ahead in finding latent customer needs.
  • Provide the best products and services that exceed customer expectations.

Innovation-driven creation

  • Come up with differentiated ideas that step ‘outside the box.’
  • Always look for and practice better methods and practices.
People-Oriented Management

Creativity and self-management

  • Break free from conventional ways to pursue new ideas and think outside the box.
  • Take ownership in all matters and take initiatives.

Respect for human dignity

  • Respect diversity and dignity of individuals.
  • Consider employees, the source of customer-value creation, as the most important asset.

Development and display of competencies

  • Work and develop competencies with the confidence of becoming the no. 1 in the world.
  • Provide the opportunity for individuals to demonstrate their potentials to the maximum.

Performance-based reward

  • Set a challenging goal and make sustained achievements.
  • Evaluate and compensate fairly to reflect short- and long-term achievements.